Out of Context

The Blurbs shows how the advertising copy for a movie can be completely misleading. Well, I think most of us figured that out. Still, seeing the extremes they take it to is a bit more than expected.

They did a bunch on Fantastic Four. Here’s one of the shorter ones:

Charlotte Weekly: “Fun!”
Actual line: “Fantastic? Not exactly, but Tim Story’s take on Marvel Comic’s first family of superheroes can be fun if your expectations are low enough.”

Here’s another on The Beat That My Heart Skipped:

Graham Fuller, New York Daily News: “A feverishly intense drama!”
Actual line: “Jacques Audiard’s film is a remake of James Toback’s 1978 ‘Fingers,’ a feverishly intense drama …”